More than ever in today’s business environment, small business need to turn to truly independent and experienced strategic marketing and media buying advice.

 Yes, you can decide to buy your media direct and via multiple reps.

 Without casting any aspersions of lack of ethics, or considering the clients holistic budget needs, the motivation behind a media rep is to sell you as much of their medium and their company as they can.

 Turn to an independent media buyer holding accreditation with all the main media outlets and they can unlock all media via one source.

 They, through their experience, can offer you a strategy that will produce the “best bang for your investment buck“.

 A TV rep can’t buy your radio, or an outdoor rep can’t buy Tv, or buying directly with meta can’t add programmatic.

 So, find a media agency that doesn’t charge fees or line you up with expensive creative.

 It is fine if your creative commercial wins awards, but at the end of the day the process is simple.

 #You want to sell something.

#You need a vehicle (creative) to showcase this message ... but can the same if not better messaging be delivered without the higher costs.

#Then covey (advertise) that message as cost effective as possible. If you are given the right strategy and harness the outcomes you need.

#Receive all your marketing under one 30-day monthly account and if possible payable via credit card without merchant fees.

#Obtain post media reports to compare to your website analytics and then learn from that.

#Go again.